B2B and B2C differences in ATG


Selling has made to some corporates like some departments or to some companies
Since this is based on corporates,the corresponding Promotions also based on this.
We have custom catalogs comes along with B2B implementation,and these catalogs often can be customised for each buying companies.
Payments is generally made through invoicing or through purchase
Orders can be done at a regular intervals(recurring).
Order restriction can be imposed based on several factors,like role,
order approval chain etc.


Targeted to individual customers.
Since this is based on individuals,the corresponding Promotions also based on individual activity.
Catalogs are Regional and very less restrictions on Order.
Payments generally through credit card and gift certificates.
Orders will be one-time.

See the functional difference also


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